PPC-Coach-Review.net

I’ve talked to many folks who would never pay for a premium wordpress theme. And why should they? There are literally thousands upon thousands of free wordpress themes out there. But if you have built enough sites like I have, you will learn to appreciate the power of different premium WordPress themes.

For one, many of them look really nice and polished. For some types of sites, this is a must. You want to have a professional looking site, and many of the best wordpress themes were designed by expert designers. So you get the benefit of their design and typography skills to ensure the best possible looking site.

Many premium wordpress themes can’t even be considered standalone themes. Instead, I would call them wordpress theme frameworks because they are so customizable. Basically, you can essentially use these frameworks to create any sort of design you desire. For some themes, this might require a little bit of coding. For others, all customization can be done within the theme’s control panel. It really is amazing to see what you can do with these premium themes these days.

On the PPC side of things, I’m looking for wordpress themes that make it easy to create sales pages, landing pages and squeeze pages. There are quite a few premium wordpress themes that fit the bill for this.

OptimizePress – This theme by James Dyson is one of my favorite wordpress themes for PPC marketers. OptimizePress makes it extremely simple to setup great looking landing pages and squeeze pages. It comes with some great looking graphics and templates, and you can build pages that look exactly like the typical guru product launch pages. You can set a template for each page you create, and you insert various elements like headers, bullets, testimonials and more using the special OptimizePress shortcodes. Once you get used to how it works, it is really quite simple to use.

Affiliate Theme – This theme has been out for awhile now, but it’s decent theme for create affiliate pages really quickly. If you wanted to create your own Ringtone theme for example, Affiliate Theme has a decent looking template for that. Most of the customizations for this theme can be done through it’s extensive control panel of theme options.

Thesis Theme – This is one of the cooler theme frameworks out there. Unlike OptimizePress, which is more suited for a certain set of sites, Thesis is more general purpose premium wordpress theme. Sure, you can create landing pages with it if you like, but you can also use it for many different blog designs as well. It’s highly customizable, and SEO ready out of the box. You do have to get your hands dirty if you want to do more complicated designs, but once you master the Thesis hooks concept, it really isn’t too difficult.

These are three of the best wordpress themes around that I’ve tried. Let me know what your favorite wordpress themes are in the comments below.

One of the keys to pay per click marketing, and SEO is learning how to find a niche. This is the foundation for any campaign you start up, so you need to make sure you do a good job with this. If you don’t, you might find yourself quitting in the middle, either because you’re not passionate enough about it, or there’s too much competition and you can’t make any money from it.

The first thing I look for in any niche is whether I have a passion for it. For PPC, this is important because you can more easily design landing pages that connect with your visitors, if the niche you’ve chosen is something you are familiar with. It will be easier to understand what your target demographic is looking for, which will lead to higher converting landing pages.

Being passionate is also important for SEO as well. Since you need to write a lot of content around your niche, if your chosen niche doesn’t appeal to you, then you won’t be as motivated to write content for it. And lack of motivation is normally a killer for most projects.

However, passion isn’t the only factor when finding a niche market. We’re here to make money right? So when choosing a niche, it needs to have buyers in that market, and it can’t be so competitive that we can’t enter the market ourselves.

To find out if a market has buyers, I like to look at Clickbank. By typing in your niche topic in the Clickbank Marketplace search, you should be able to see how many products people have created for that niche. If you see several high gravity products for your niche, you can be sure that the market has lots of buyers.

Finding competition, is a little less scientific. You can always just do a Google search and see how many competing pages there are for your chosen term. Although, this will give you a rough estimate, the number you get back doesn’t really tell the whole story. Instead, I like to use two tools. The first is Niche Finder by Brad Callen. It gives me a specific difficulty ranking for each keywords that it finds for my niche. The second tool is Market Samurai. By using the SEO competition module, I what the competition is like on the first page of Google for my term.

Finding a niche market is very important, so don’t ignore this important aspect of your business.

PPC Coach just recently released a new Month 1 method last month, and I’ve been having some really good success with it. I can’t say what it is specifically, but I’ve been averaging about $100/day with it regularly on the Google Content Network. Although it has taken me quite awhile to master the nuances of the content network, I’ve been slowly figuring out how to consistently get good traffic at a cheap price with it.

One of my secrets to my recent success is due to the tools found at Affportal. Affportal is a membership site that hosts a bunch of awesome tools. Most of these tools are completely unique and I’ve never seen anywhere else. Although the site hosts several cool PPV tools which are great in their own right, I wanted to share with you guys a couple of PPC tools on the site that I’ve been playing with.

The first PPC tool is called Deep and Wide keywords. For those not familiar with the terms, deep keywords are the keywords directly related to your term. So example deep keywords for the term “pay per click” might be “pay per click coaching”, and “pay per click tools”. Wide keywords are more losely related to your keyword, so for the same example, keywords like “affiliate marketing” and “google adwords” would be wide keywords. Usually, people use deep keywords with the pay per click campaigns, but I’m finding some really profitable keywords targeting these wide keywords. The bid prices are often less, yet the conversions are almost just as good. Plus, I’m getting more impressions because my keywords are targeting a wide variety of sites.

The second PPC tool I wanted to mention is the Keyword Mashup Generator. This tool is the ultimate keyword expander. Keyword Elite 2.0 has a similar feature where you can add prefixes and suffixes to each of your keywords, but this tool also does a lot more. For example, you can add states, cities, and other categories of words automatically to your keywords. The tool contains a ton of options, and I’ve been using this tool to quickly multiple my list of keywords. Adding the cities and states to your keywords is also a great way to do local campaigns. If you drill down far enough with your keywords, you can easily compete for highly competitive keywords (like car insurance) that you would have no chance with otherwise.

AffPortal was developed by Corey Bornmann. I think he is or was a PPC Coach member as well. Anyway, the site contains a ton of really cool tools, so I recommend that people take a look and check it out. I think they’ll make a big difference in your PPC (and PPV) campaigns.