A way to increase profit margin

Thursday, January 29, 2009 17:27

I know this is a small scampaign, but I just wanted to use it as an example. However, this can also work and you will see a lot more of a noticable difference with a larger campaign. So the day before yesterday, I spent ~$3.59 with average CPC of $0.13 in adwords. I tweaked the campaign by lowering my bids by $0.02 and then it dropped my average CPC to $0.10. I spent less money on adwords, but I still got the a similar amount of impressions, so I ended up profitting more. I was able to maintain the same conversion percentage, but I spent less for advertising and kept more to myself.

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