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One of the keys to pay per click marketing, and SEO is learning how to find a niche. This is the foundation for any campaign you start up, so you need to make sure you do a good job with this. If you don’t, you might find yourself quitting in the middle, either because you’re not passionate enough about it, or there’s too much competition and you can’t make any money from it.

The first thing I look for in any niche is whether I have a passion for it. For PPC, this is important because you can more easily design landing pages that connect with your visitors, if the niche you’ve chosen is something you are familiar with. It will be easier to understand what your target demographic is looking for, which will lead to higher converting landing pages.

Being passionate is also important for SEO as well. Since you need to write a lot of content around your niche, if your chosen niche doesn’t appeal to you, then you won’t be as motivated to write content for it. And lack of motivation is normally a killer for most projects.

However, passion isn’t the only factor when finding a niche market. We’re here to make money right? So when choosing a niche, it needs to have buyers in that market, and it can’t be so competitive that we can’t enter the market ourselves.

To find out if a market has buyers, I like to look at Clickbank. By typing in your niche topic in the Clickbank Marketplace search, you should be able to see how many products people have created for that niche. If you see several high gravity products for your niche, you can be sure that the market has lots of buyers.

Finding competition, is a little less scientific. You can always just do a Google search and see how many competing pages there are for your chosen term. Although, this will give you a rough estimate, the number you get back doesn’t really tell the whole story. Instead, I like to use two tools. The first is Niche Finder by Brad Callen. It gives me a specific difficulty ranking for each keywords that it finds for my niche. The second tool is Market Samurai. By using the SEO competition module, I what the competition is like on the first page of Google for my term.

Finding a niche market is very important, so don’t ignore this important aspect of your business.

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